C&C Packing
Forty-two years from a single packing room to a national platform — sold, with continuity, to Premium Brands.
On March 22, 2016, Vancouver-based Premium Brands Holdings Corporation (TSX: PBH) announced a definitive agreement to acquire substantially all of the assets and business undertakings of Montreal-based C&C Packing Inc. and its affiliate Premier Meat Packers (2009) Inc. for a headline consideration of up to $146 million in cash and stock.[1][2]
The transaction closed a 42-year arc that began in 1974, when Stanley Cons opened a single packing operation on Montreal's east end. By the time of the sale, C&C had become one of the larger privately held suppliers of fresh and frozen meats to grocery chains, hotels, restaurants, and further-processors across central and eastern Canada.[3]
The platform that was sold.
C&C operated as a fresh and frozen meat supplier — beef, pork, poultry, veal — with its in-house processing arm Premier Meat Packers handling further-processed product (portion control, ground programs, private-label SKUs). Customers were retail grocery chains, foodservice distributors, hotel and restaurant operators, and further-processors across Quebec, Ontario, and the Maritimes.[2][3]
Public filings at the time of acquisition described C&C as headquartered in Saint-Léonard, Québec, with the combined operation generating roughly $200M of annual revenue prior to the transaction.[4]
How the transaction was structured.
Premium Brands disclosed the deal as a cash-and-stock acquisition with a contingent component tied to post-closing performance — a structure consistent with PBH's broader acquisition pattern over 2014–2018, when it consolidated regional specialty food platforms across Canada and the United States.[1][3]
The Cons family did not stay on as long-term operators of the asset under PBH ownership, but transition was conducted in continuity: existing supply relationships, employees, and the St-Léonard footprint were preserved into the successor organization.
What the proceeds funded.
Proceeds from the 2016 transaction were reinvested into two distinct platforms: the continued build-out of JOIA, the family's multi-family residential portfolio (begun in 2011), and the long-dated holdings that would later become Cons Properties. Neither platform was financed externally to scale.
The 2023 federal incorporation of Consco Foods Inc. later returned the family to the food sector — explicitly as a successor platform to the operating discipline first proven inside C&C.
What the sale taught us.
C&C was held for 42 years and sold to a public strategic buyer with the capacity to scale it further. The lesson the family carried forward — patience compounds; the asset the market eventually wants is the one the patient operator has already built — became the explicit thesis for every subsequent platform.
Built quietly. Held patiently. Sold once.
Selected public sources cited in this page. Internal operating figures are not linked.
- 01Canadian Manufacturing · Mar 22, 2016
- 02AgCanada · Mar 2016Notes C+C and in-house processing arm Premier Meat Packers; supply scope across central & eastern Canada.
- 03Winnipeg Free Press (Canadian Press) · Mar 22, 2016
- 04Refrigerated & Frozen Foods · Mar 23, 2016
- 05MergrTransaction record; headquarters listed as St-Léonard, Québec.
- 06Cons Family — transaction summaryINTERNALCons Family Holdings, internal archiveClosing date, post-closing transition, and net proceeds. Internal — no link.