Cons Family Holdings
A Montreal-based family holding company. Three generations of operators. Five decades of building. Wholly private, indefinitely held.
- FOUNDED
- 1974
- HEADQUARTERS
- Montreal, QC
- HORIZON
- Indefinite
Built one operating company at a time.
In 1974, Stanley Cons founded C&C Packing in Montreal — a single packing operation serving local grocers. He ran it for forty years. By the time the second generation took over, C&C had become one of the largest privately held food businesses in Canada, and the family had begun to allocate capital alongside operating it.
In 2016, C&C Packing was sold to Premium Brands Holdings. The proceeds were redeployed into Consco Foods — a new operating platform built from the ground up — and into JOIA, a multi-family residential real estate portfolio. JOIA was sold to CAPREIT in 2022.
Today, the family operates Consco Foods, holds a partnership interest in a senior living platform, maintains Cons Properties as its real estate book, and invests selectively across private and public markets. The third generation is entering the operating businesses now.
The model has not changed in fifty years. Operate the businesses we own. Hold longer than anyone expects us to. Compound quietly.
- 1974C&C Packing founded
- 1989First facility expansion
- 2001Second generation enters operations
- 2016C&C sold to Premium Brands ($146M)
- 2022JOIA sold to CAPREIT ($281M)
- 2023Consco Foods launched as successor platform
- 2023Senior living partnership formed
- 2025Third generation enters operating roles
Two platforms built, two platforms sold.
C&C Packing
Founded in 1974 as a single Montreal packing operation, C&C grew over four decades into one of the largest privately held food businesses in Canada. The company expanded from one facility to seven, added cold-chain logistics, and developed private-label programs for every major Canadian grocer. The 2016 sale to Premium Brands closed at $146M after a process that took eighteen months. The lesson held: the patient operator, not the clever financier, builds the asset that the market eventually wants.
JOIA Real Estate
JOIA began as a Montreal-based rental-condo platform built one building at a time across Greater Montréal — Saint-Laurent, Laval, and the South Shore. The family bought buildings other owners had stopped maintaining, renovated them deliberately, and held them. By 2021, JOIA was generating predictable, inflation-linked cash flow at scale. The 2022 disposition to CAPREIT for $281M recapitalized Cons Properties — we re-underwrote nothing, the price was the price for a business we knew how to run.
The houses we operate.
Each wholly-owned operating business is treated as a house — built deliberately, run by a dedicated team, held without a timeline. Capital partnerships sit alongside.
CATEGORYFood
Where the family started, and where it returned.
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Food
Where the family started, and where it returned.
CATEGORYReal Estate
Buildings and homes we want to own in twenty years.
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Real Estate
Buildings and homes we want to own in twenty years.
Cons Properties
Senior Living Partnership
CATEGORYInvestments
Capital partnerships and selective positions, alongside operators we trust.
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Investments
Capital partnerships and selective positions, alongside operators we trust.
Smart Shooter
PUBLICDefense technology, publicly listed on the Tel Aviv Stock Exchange (SMSH). We backed the company before the listing and have held the position since — a focused operator building fire-control systems for allied militaries.
Cannara Biotech
PUBLICPublic equity, listed on the Toronto Stock Exchange (LOVE). A disclosed ~4% position held with the same temperament we apply to private holdings — undisturbed by the daily quote.
5C
DogPack
Tex
Additional positions
A note on how we operate.
We are operators first. The family has been running businesses in Montreal since 1974, and we have only ever made money one way: by owning a small number of operating companies, learning them deeply, and holding them long enough that compounding becomes the dominant variable. Allocation matters, but allocation is what you do with the cash flow an operating business throws off. It is not the thing itself.
We hold longer than the market expects us to, because the market is, on the whole, impatient. Public companies are rented out to shareholders on quarterly leases. Private equity funds have ten-year clocks. We have no clock. Our horizon is generational, which means we can absorb a bad year, a bad cycle, sometimes a bad decade, without selling a business that should not be sold. The advantage is structural, not strategic.
Generational transition is the hardest problem in a family enterprise, and we treat it as a fifteen-year project, not a board meeting. The second generation began entering the operating businesses in 2001 and did not take primary responsibility until 2014. The third generation is entering now, in 2025, and will not be expected to lead for another decade. We believe authority follows competence, and competence follows time spent on the floor of an actual business. There are no shortcuts here.
We partner with outside capital selectively, and only on terms that suit a permanent holder. We are not a fund. We have no LPs. We are not optimizing for a mark, an IRR, or a fundraising cycle. What we look for in a capital partner is straightforward: an operator we want to back, a business we can understand without a model, a structure that does not force us to sell, and a counterparty who measures the relationship in decades. We have walked away from more deals than we have done. We expect this to continue.
We do not talk publicly about what we do, and we are aware that publishing anything at all is a departure. We have made it because the people we want to work with — operators, founders, family principals, a small number of advisors — increasingly look for some signal that we exist before they agree to a first conversation. This page is that signal. It is not a pitch, and it is not the beginning of a relationship. It is, at most, a confirmation of one already in progress.
If you are reading this, someone gave you the link.
— The Cons Family · Montreal, 2026
Montreal, first and always.
Gift amounts are not disclosed. What follows is a record of the institutions, what they do, and why they matter.
INSTITUTIONHebrew Academy
Côte Saint-Luc, Montreal
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Hebrew Academy
Côte Saint-Luc, Montreal
INSTITUTIONJewish General Hospital
Côte-des-Neiges, Montreal
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Jewish General Hospital
Côte-des-Neiges, Montreal
INSTITUTIONMontreal Holocaust Museum
Côte-des-Neiges, Montreal
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Montreal Holocaust Museum
Côte-des-Neiges, Montreal
VIII — For founders
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