CONS
INVESTMENT · PRIVATE

Tex

Infrastructure for the next century of American heavy industry.

PRIVATE · MINORITY · SINCE 2026
Visit texsoftware.com

Tex builds market intelligence software for the people who buy, sell, finance, and service heavy equipment. Its flagship product, Tex Intel, maps ownership, movement, and buying activity across construction, mining, on-highway, power generation, aggregates, forestry, emergency equipment, and cranes — turning days of cold calling into hours.

We took a private position in Tex in 2026, alongside the founding team. The company is US-based; its software, sales, and support are 100% domestic. We backed it for the reason we back any operator: the team is excellent and the customers cannot easily replace what they're building.[1]

What Tex does.

Tex Intel is a single source of truth for the heavy-equipment market. Users search by equipment, firm, or lender; enrich contacts with phones and emails; and open a map showing every machine, every owner, every competitor inside a chosen radius. Filters cover brand, equipment type, fleet size, lender, and region.

The customer base spans brokers, dealers, rental houses, lenders, parts and attachments suppliers, and mechanics — anyone for whom knowing who owns what is the difference between a closed deal and a cold call.

Why we own it.

Heavy equipment is a durable, deeply physical industry that has historically been opaque. Tex is doing the unglamorous work of making that market legible. The team is disciplined, the product is already in the field, and the opportunity compounds the longer the dataset is owned. That is the kind of business we like to sit beside.

How we treat the position.

We do not advise on roadmap, we do not push toward an exit, and we do not comment on quarterly metrics. Tex has operators; our job is to be a calm owner on the cap table.

Information is the substrate. Tex is building it for an industry that has run without it for a hundred years.

SOURCES & PUBLIC RECORD

Selected public sources cited in this page. Internal operating figures are not linked.

  1. 01
    texsoftware.com
    Product positioning, customer segments, and US-based operations.
  2. 02
    Cons Family Holdings — internal investment recordINTERNAL
    Cons Family Holdings, internal archive
    Investment terms, sizing, and timing. Internal — no link.